It’s not often that you get to meet the makers and artists behind a brand. It’s rarer still that you connect both with those people and their mission.
Such was the case when I was introduced to Apse. This brand of ethical handmade goods for men and women revolves around the culture of adornment and equipment with purity of love and passionate responsibility.
The word that gets me here is “responsibility.” Maybe not the sexiest word, but it’s something that has been on my heart for months. What is our responsibility to the world and the people in it? In a place like America, flowing with milk and super-discounted shoes, our responsibility toward others often escapes us.
Need a last-minute dress for that thing this week? Run to Target or Nordstrom Rack.
Starving after that late-night meeting? Run through the nearest drive-thru.
If you’re an average 20- or 30-something with a to-do list a mile long (do you really need to do all that stuff? really?), the person who made those things and how they got into your hands is probably the last thing on your mind.
But these are the questions that have begun to plague me, and knowing that there are brands I can turn to like Apse (who have not only a mission but a vision) makes my world a little brighter.
“We believe we are where we are for a very important reason; to value, protect and respect the community that surrounds us. Apse’s mission is to unite men and women together in love and mutual respect to celebrate our victories and worth.”
On top of this beautiful mission, Apse puts their words to work by donating 10% of profits from each sale to one of three non-profits of your choice—working to end sex slavery and violence against women. (Be still my heart.)
What can you do?
What if every vendor or retailer had such a mission? What if everything in your closet told a story and made a difference? What if you knew that the hands that sewed your outfit were paid and treated fairly? What if we actually gave a damn?
In the words of Jen Hatmaker, “This is how grave the gospel’s challenge is: ‘Whatever you did for one of the least of these brothers of mine, you did for me’ (Matthew 25:40). It is as simple as it is radical. If every believer obeyed accordingly, I daresay we would become the answer to all that ails society.”
P.S. Enter to win this gorgeous Apse necklace on the Fox and Bloom Instagram.